Newspapers, magazines, websites, textbooks and some other publications can use editorial licensed photos. Editorial use only photographs can illustrate a story, but not sell a product. Generally, these go with articles that are newsworthy, informative, or educational.
Photographs of products, private property or people often sell under an editorial license. If the photographer has an appropriate model or property release for the photos, these may sell with a commercial license.
You Can Use Editorial Use Only Images.
- In a newspaper or magazine article
- On a blog or website for descriptive purposes
- In a non-commercial presentation
You Cannot Use Editorial Use Only Images:
- In any kind of advertising or promotional material.
- For any ‘advertorial’ purposes. That is, in publications where a fee from a third party paid for placement of the photo.